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Content creationFiled 22 June 2026No. 31

'Link in Bio' Names the Cage, Not the Bird

Pay attention to the phrase itself. Link in bio. It is one of the strangest little names any product category ever adopted, because it doesn't describe what the product does. It describes where a platform once allowed you to put a URL.

In this issue

No. 30 · Content creation

Emissary Is a Job, Not a Metaphor

No. 25 · Content creation

'Link in Bio' Names the Cage, Not the Bird

Emissary Is a Job, Not a Metaphor

Naming the Category: What We Call the Thing That Doesn't Have a Name Yet